Privacy policy

Last updated: July 2026

1. Overview

At Her Second Nature, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, make a purchase, or interact with us.

This policy is prepared in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By using our website or providing your personal information to us, you consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy.

2. Information We Collect

We may collect personal information that you provide to us, including:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment and transaction details

  • Order history and purchase information

  • Customer service communications

  • Preferences and information provided when you interact with our website, surveys, or marketing communications

We may also automatically collect certain information when you browse our website, including:

  • Device information

  • Browser type

  • IP address

  • Website usage data

  • Pages visited and interactions with our website

3. How We Use Your Information

We may use your personal information to:

  • Process, fulfil, and deliver your orders

  • Manage payments and transactions

  • Communicate with you about your orders, enquiries, and customer support requests

  • Provide updates about products, services, and promotions (where you have opted in)

  • Improve our website, products, and customer experience

  • Understand customer preferences and improve our offerings

  • Detect and prevent fraud, misuse, or security issues

  • Comply with legal and regulatory obligations

4. Marketing Communications

With your consent, we may send you marketing communications about:

  • New products

  • Educational content

  • Promotions and offers

  • Brand updates

You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included in our communications or by contacting us directly.

5. Third-Party Services

We may use trusted third-party service providers to support our business operations, including:

  • Website and ecommerce platforms

  • Payment processing providers

  • Shipping and delivery partners

  • Email marketing platforms

  • Customer support tools

  • Analytics providers

  • Advertising platforms

These third parties may process your personal information only for purposes related to providing their services to us and are responsible for handling information in accordance with their own privacy policies.

6. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to:

  • Improve website functionality and your browsing experience

  • Understand website traffic and usage patterns

  • Remember preferences

  • Analyse customer behaviour

  • Support marketing and advertising activities

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functions.

7. Disclosure of Personal Information

We do not sell or rent your personal information to third parties.

We may disclose your personal information where necessary to:

  • Fulfil orders and provide services requested by you

  • Work with trusted service providers who support our business operations

  • Comply with legal obligations or requests from authorised authorities

  • Protect our rights, safety, or property

8. Data Security

We take reasonable steps to protect your personal information from:

  • Unauthorised access

  • Loss or misuse

  • Unauthorised disclosure

  • Alteration or destruction

While we take appropriate measures to safeguard your information, no method of online transmission or storage can be guaranteed to be completely secure.

9. Access & Correction of Personal Information

You may request access to or correction of your personal information held by us.

If you would like to review, update, or correct your information, please contact us using the details below.

We may need to verify your identity before processing your request.

10. Retention of Personal Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal requirements, resolve disputes, and enforce our agreements.

When personal information is no longer required, we will take reasonable steps to securely remove or anonymise it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, or legal requirements.

The latest version will always be available on our website.

12. Contact Us

If you have any questions about this Privacy Policy, or if you would like to request access to or correction of your personal information, please contact us:

Email: info@hersecondnature.com

Her Second Nature